Introducing Alicia Rancier AND FIERCEFIT

Once upon a time, for a few years: I was a power lifter. I competed, even. This was way before my three children were born, but as such I've always been attracted to stories about strength. Alicia attracted me because of how she turned her personal challenges around enough to become the beautifully strong woman she is today. It's a far more interesting story than why I bench pressed my bodyweight a million years ago.

Alicia Rancier is a professional weightlifter who developed the app FIERCEFIT. It's designed to not only test you physically but also mentally through muscle confusion, some slow tempo reps, and supersets. Today we talk to her about branding challenges.

I don’t always trust “they,” though, and it isn’t always clear what “good” means. I want to see examples.

That’s what I like seeing. In my experience so far, most examples of things that are “good” for me sound like work.

They sound like leaving out fun and adding in a whole lot of being tired. What’s “good” for me doesn’t always sound “good.” It often just sounds like effort.

Just a thought.

A few things from our conversation... What is "Wellness" to you?

Alicia: Amazing skin, Healthy gut, Toned muscles, Mindfulness, Regular exercise, Laughing lots

What do you do (or hope to do) for fitness sake?

Alicia: I’m a Professional Bodybuilder and a Elite Personal Trainer. My everyday goal is to help others find their own strength and confidence. I’m very passionate with what I do and I absolutely love seeing people transform not only their bodies but their mindsets. (More about her in Muscle and Fitness Magazine: ALICIA RANCIER’S INSPIRATIONAL TRANSFORMATION)

Describe your absolute Wellness Quest GOAL in detail.

Alicia: As far as being in shape I’ve already accomplished that goal. I’m currently working on my skin care. Throughout high school I’ve suffered from massive breakouts and hyperpigmentation from sweating so much while playing sports. Being of colored skin, it’s more of a challenge to have clearer skin. It definitely takes awhile to heal your skin but I have been seeing changes so far just by adjusting my diet and staying hydrated everyday. I know no one will completely have perfect skin but it would be nice to just have a clearer complexion.

A combination of fitness and diet makes a huge difference to overall wellness, so I constantly persevere to tweak both and be at my best.

What would you say is the biggest hurdle in your personal branding journey? And how have you used your App FierceFit to enhance your brand?

"...I have personal clients in the gym I own and manage. Clients love it, like nerdy homework. I created FIERCEFIT to not only test you physically but also mentally through muscle confusion, some slow tempo reps, and supersets. The challenge: All the workouts I program are ones that I have personally incorporated into my own daily training. When doing my daily social media and content posts, where does my "personal brand" end...and where do I begin? (Laughs) Or vice versa: Separating my personal stuff can get hazy. So I developed a structure so it gets easier. But it doesn't always feel 100% right. Maybe I'm just a perfectionist."

Alicia Rancier is an example of a particular art form, that art form being the art of treating your body like the temple sometimes mentioned in poetry.

If I am genuinely hungry for an example of a reason to do things that are good for me, then I have one in Alicia. If the body truly is a temple, Alicia has carved herself a monument.

I suppose I can believe in the good that diet and exercise will do me. But can you imagine how beautiful her laugh is? I love that she mentions laughter as a health marker. Amazing.

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Are you a Yoga Teacher, Pilates Instructor, Wellness Coach or Fitness Professional? We seek your journey story (and we come bearing gifts from our partners)