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Music

Clients:

Front Page News Artists | Jive Mother Mary

Year:

2025 WIP

My first job was for MTV. That obsession with music runs deep, and these days I co-create campaigns for artist discovery, manage paid ads, and amplify existing audience reach for various artists including Jive Mother Mary (opening for ZZ Top, USA), and other musicians in Europe.

From artist discovery and managing Spotify Ads, to amplifying reach using conversations around a tour, or a Session Musician's Spanish Tour. Each Artist Support package is bespoke.

POV: Artists not playing that night come support us

This was a Front Page News event in a VINTAGE VAUDEVILLIAN THEATRE Next to MACBA

If you need help building your community with a cohesive digital marketing strategy, our team is your team.

More in the Vimeo showcase in the link:

Good music makes people come.

Great music makes 'em dance. Groove. Feel.

We produce blogs and a native ads strategy to get maximum discovery on content and events. And the artists of course.

If there is such a thing as the collective unconscious, its manifestation is music. Music is practically a mind-altering substance. When it’s good, it’s got the weight of a whole human’s soul behind it. That can be infectious.

Videos are the norm. We start with words. See Music and Happiness by Oliver Blakemore:

Artist Support Deck - Instant Download Link.

Did you hear about our Artist Support project?

One emerging artist's song hit 4,000+ streams in the first few hours from release, and Lila’s “Howl” —which was promoted more than 6 months after release — gained about 10k streams within 60 days of a very methodic campaign.

This happened with a unique campaign playbook we developed in 2023 / a mix of content blogs, Spotify algorithm playlisting, event promoter outreach, PPC ads, and more. Let's talk!

Jive Mother Mary

This is a Nashville based SOUL N’ ROLL from North Carolina. Our initial work was just abut optimizing their Spotify streams and at that time of engagement, they were slated to maybe play one opening set for ZZ Top in October.

To date, they are doing 7. A stronger branding approach has supported their hard work and exceptional talent!

ZZ Top - Jive Mother Mary opening for 7 Dates

We create genre-bending visuals that are great for ads and bands' social media engagement.

Skynyrd - Jive Mother Mary

When a band is opening for another band--- how should the social media post be approached?

This we do, as well as planning the 7-day and 30-day Content Calendars

META and Spotify Ads

To complement organic campaigns and META Ads, we manage everything from Spotify Ads whether an artist is on tour, or is just about to release their very first EP.

Spotify Ads - Jive Mother Mary with ZZ Top

This Spotify Ad Campaign isn't about getting people to buy event tickets. It's about capturing the attention of those who like the feature band's music and getting them to discover the band's new music.

In this case: We had predictable lifts of 2 to 5k streams a day before and after a live event.

This blueprint is bespoke, but also has time-tested effectiveness. It works for artists at every point of their evolution.

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