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Pause Playbook

Client:

FPN x Fedra Partnership | Helena Mankowska | KolorBalm

Year:

2025

Pre-Launch Site

Creating content and building tribes leads to sustainable revenue. Fun Fact: Influencer Marketing and UGC strategies are not exclusive to Beauty and Wellness brands, we've built similar digital architecture for Tech brands.

The best business goals can be achieved with quick cheap methods, maybe...but brands that sustain momentum create something real. We co-create epic content using words, video, websites, community portals, and showreels. Something found by thousands, or hundreds and thousands of people who have never discovered you before. Your Instagram following is not the main metric for growth marketing.

FEDRA Sponsorship Case Study

Intimate Concert in FEDRA

What happens when the 🌿🎶 stops? FEDRA is the haven for YOU who seek to give their plants more love. Best Workshops. Ever.
15% off with code FPN15
https://bit.ly/frontpagenews-FEDRA

Plant Parenting x Music has something in common

Fun Fact: Putting your fingers in soil, plant parenting and MUSIC have something in common: they all trigger our happiness chemicals.

Plant Workshops as a CTA for a an Eventing Campaign?

IIt went something like this:

f you have a green thumb or want to go next-level on your #plantgoals 🌿 🎶 then check out FEDRA Barcelona. Gorgeous space for some of our intimate concert events. But it's also a place to learn Plant Parenting 101 - Use code FPN15 for 15% off all workshops this Summer

FEDRA Workshops have been the oddest, most beautiful CTA for us

Click to see a typical META Ad Carousel we use to attract anyone in our expat audiences who also love plants and gardens!

Sometimes Lady D. Always Helena

The Three Persona Pillars of Helen Mankowska: Actress, Model, and Iconic Digital Muse

How did we co-create a Brand Identity Strategy? We started with a Blog website to connect the dots between Past, Present and Helena's Future Goals

Next Level Lady D

Helena Mankowska has attracted a huge number of Resident Evil fans who take comfort in her kindness, courage and empathy.

To support One-on-One sessions, we created free webinars where a larger audience can discover her humanity for the first time.

We built an event marketing strategy with email automation.

Next Level Lady D - Helena Mankowska - Speaker Sessions

Data Collection with a heart

There are many ways to collect information about those who find your truth something that resonates with them.

This was one kind way to collect and gift Helena's community with a healthy happiness app!

The wildest lipstick innovation in 100 years

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