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Digital Origami

Clients:

Resident Evil | Dispute | StackUp | WalkIn | Pinrose

Year:

2022 to 2025

Brand Identity development for every client from FinTech and EdTech; to Beauty and Wellness. Beyond logos and colour palettes, 10x growth happens when the brand foundation is built with intention and consistency.

Origami is perhaps one of the most globally familiar art forms. In recent years, the origami technique has experienced an impressive upswing. The ancient Far Eastern folding technique not only produces artistic creations, but also forms the basis for numerous technical innovations in various industries, from aerospace to robotics.

Every Digital Origami project below is unique, scaleable, knowable. There is a blueprint: But also Science and Art.

Smell Life in Colour Project for PINROSE

Projection Mapping

A branding puzzle: How could we make "synesthesia" sexy?

We chose projection mapping as one way to explain he science artistically.

Our team drove 267k+ new fragrance fans to discover this perfume startup. 11k+ engaged meaningfully, 42k+ visited the brand, 9.6k became validated leads. They loved being part of a community-- A tribe. Revenue followed.

BTS Facial Projection Mapping

SYNESTHESIA - Facial Projection Mapping with Gigi MUSE and NUROPTICS Behind the Scenes

T H E B R A N D D I R E C T I V E

The whole pitch about Pinrose is that you are matched with 1 of 14 scents developed with French Master Perfumers using "synesthesia".

The challenge with that is the necessity of making "The Science" sexy.

We cannot scratch and sniff our screens to find the best perfume. But if you take the scent quiz, we will capture what you love to SEE, HEAR and TASTE...and with those clues, we match you with the perfect Pinrose Scent.

Using projection mapping, we get the attention of both influencers and perfume lovers.

Next Level Lady D

Helena Mankowska is the face of Lady D from Resident Village. I met her in an Airbnb Mixer and swore she was familiar (Did I just kick-butt on Mortal Kombat using Kitana-- and that's her?)

Fast forward to today: I manage the Brand Identity for Helena Mankowska, actor, performance artist, and emotional wellbeing advocate known for her powerful vulnerability and unique stage presence.

She does One-on-ones and Speaker Sessions.

Click below to see the showreel written and produced by Alternate Reality.

walk.in - access control

walk.in was developed by Goldfarb Properties in New York. A legacy brand in multi-family properties for 7 decades. The product came out of a drive to modernize and automate property management operations at scale.

Deconstructing Chargebacks

How to win when it comes to chargebacks, disputes and credit fraud can be wild. Companies talking about the processes behind them seem to feel deliberately confusing.

The maverick team behind Dispute.com wanted to exercise clarity in all comms.

From Infographics and easy free step-by-step ebooks not mired with acronyms and ambiguous wording, we achieved clarity!

Fraudster Playbook - Dispute.com

Do you ever get the feeling that some companies may want you to run into fraudster challenges so they can swoop in and save you?

That's NOT the dispute.com way, so we were all about achieving clarity with their brand identity.

Better Sleep for a Year

When empathy is demonstrated (not just said in web copy), a company enjoys the results like Dispute did in their Las Vegas affiliates event.

Campaign explained below:

Stackup - EdTech

My team and I worked to develop a Brand Identity through Visual Storytelling that would elevate the brand as they go from MVP to next-level #EdTech

Mountain-Festo aka. Manifesto

“...We are, just like you, ever-evolving in becoming the architects of our future.”
With more than 100,000 developers levelling up their knowledge in tech, coding, and web3-- StackUp’s Discord Server echoes the Brand Promises made and enabled by its Founder, Yi Ming Ng and the TribeX Team.

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