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Code Horizon
Project type
Brand Strategy and Growth Marketing
Date
5 December
Location
Germany
Code Horizon is making a lateral shift into a high-need market after 7 years of experience with coding
Ahmad & The Team may have written a lot of quality content, with enough unpublished blogs to repurpose, but it is not immediately visible upon quick research
Primary audience is in USA and Europe, Startups and medium size companies who want to make digital transformation happen beyond Shopify and Wix templates (some similarities with StackUp and Incredihire)
An Umbrella brand identity is needed. Under this would fall Flatlane and SyrianLancer etc.
Similar size teams have demonstrated that a lead generation funnel is possible to implement—given the mountain of content created…but there seems to be no digital marketing architecture built yet, in order for Code Horizon to be discovered, engaged with etc.
